📦 Marketing Support
Bridging Farmers to Profitable Markets
At Yatta Multipurpose Farmers’ Cooperative Society (YMFCS), we believe farming should be profitable and dignified. That’s why we’ve established a robust marketing system that connects our 898+ farmers directly to high-value markets, eliminates exploitation, and guarantees consistent income.
We handle everything from farm to fork – ensuring our members’ produce reaches the right buyers at the right price.
🛒 What We Do for Our Farmers
🏷 Branding & Packaging
We provide standardized packaging and grading to meet buyer expectations.
Our mango juice and processed products are professionally branded, adding credibility and consumer appeal.
🌐 Market Linkages
We connect farmers to local, regional, and international markets through contracts, fairs, exhibitions, and export agents.
We work with traders, wholesalers, supermarkets, processors, and institutional buyers (e.g., schools and hospitals).
💰 Negotiated Bulk Pricing
As a cooperative, we negotiate better prices on behalf of our members – eliminating middlemen who often exploit individual smallholder farmers.
🧺 Produce Aggregation & Collection
We collect members’ produce from designated collection points across Yatta, ensuring minimal transportation burden and faster access to buyers.
📊 Market Intelligence & Trends
Farmers receive regular updates on:
Current produce prices
Best selling periods
Quality demands & buyer feedback
Demand forecasts for mango, vegetables, herbs, and value-added products
🧃 For Value-Added Products
YMFCS processes mangoes into:
Mango Juice
Mango Puree
Mango Nectar
Mango Concentrate
We market these products under our cooperative label through:
Retail shops
Open markets
Supermarkets
Partner distributors
We also welcome white label and bulk buyers for wholesale purchases or international distribution.
🌟 Benefits to Farmers
✔ Guaranteed buyers & fewer losses
✔ Competitive, fair pricing
✔ Market-ready packaging & branding
✔ Reduced dependence on brokers
✔ Incentives for quality produce
✔ Stronger bargaining power as a united cooperative
🤝 Opportunities for Partners & Donors
Your partnership or funding support can help us:
Expand our cold storage and transportation systems
Open new urban retail outlets or depots
Launch a digital platform for online produce sales and order management
Together, we can unlock true value for farmers, reduce food waste, and build stronger rural economies.
📩 Partner with us today – Let’s grow the market, together.